I'm Christoph Van Aerschot

A Belgian-born, Adelaide-based organisational psychologist. I studied psychology rather than economics because I was more fascinated by the people inside organisations than by the organisations themselves.

Then I spent twenty years in HR, steering business decisions with employees front of mind. That taught me how organisations really work: not the version in the strategy deck, but the messy, human reality of people trying to work together under pressure.

The pattern I saw most often was the knowing–doing gap. Managers who had done the training and read the books, and still weren’t doing the things they knew they should. Lead12 is built for that gap.

The voice on the Monday video is mine. So is the reply to your email.

When I first stepped into management, I relied on intuition and did what I thought I needed to do. I made decisions on incomplete information, avoided conversations I should have had straight away, and missed chances to develop my team.

Mostly, I was keeping everyone happy and not rocking the boat. I assumed good intentions would turn into good leadership on their own. They don’t.

What would have helped was clear guidance on what to do each day, and a reason to keep doing it until it stuck. That’s what Lead12 is.

What I believe

it's not rocket science. It's simpler than that, and harder.